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Erania Brackett is a dynamic leader and entrepreneur, blending over 20 years of corporate success with a fresh perspective as the founder of innovative ventures, including GoFlyWell, a wellness-focused travel brand, Brackett Consulting, and The Brackett Agency, a boutique marketing and brand strategy firm. She is recognized for her expertise in MedTech, consumer marketing, branding, airport hospitality, and for her strategy work with high-growth businesses in the food, hospitality, and agency sectors. Erania empowers organizations to thrive by redefining customer experience, brand strategy, and operational excellence across diverse industries.

As a strategy consultant and advisor, Erania has delivered transformative brand and customer experience strategies for a range of clients, including emerging and established businesses in the restaurant, hospitality, MedTech, and marketing agency arenas. Her work has driven market expansion, customer engagement, and operational improvements, positioning brands for sustainable growth without being limited to any single sector.

Speaking Topics

  • Reinvention and Resilience: How to pivot from corporate success to entrepreneurial impact.

  • Wellness and Innovation in Travel: Improving traveler experiences in airport hospitality.

  • Building Brands That Connect: Lessons from launching GoFlyWell, The Brackett Agency, and Pulse Point Marketing Partners.

  • The Power of Transferable Leadership: Thriving across industries with adaptable skills.

  • Customer Experience Excellence: Creating transformative customer journeys through data and empathy.

  • Empowering Women in Leadership: Navigating barriers, breaking boundaries, and building legacies.

Career Highlights & Recent Ventures

Founder, GoFlyWell:
Launched a wellness-focused brand dedicated to improving the airport travel experience by integrating mindfulness, relaxation, and curated services into the journey.

Founder, The Brackett Agency:
Established a boutique agency specializing in brand strategy, customer engagement, and impactful marketing campaigns tailored to clients’ unique needs.

Founder, Pulse Point Marketing Partners:
Built a firm focused on delivering innovative marketing solutions and customer-centric strategies for diverse clients.

Strategic Consultant, MedTech, Food & Hospitality, and Agency Sectors:
Led the development and execution of growth strategies, brand positioning, and customer experience initiatives for businesses across MedTech, restaurant, hospitality, and marketing agency sectors, resulting in increased market share and deeper customer loyalty.

Consultant, Airport Hospitality:
Advises on enhancing customer experience in airport spaces, with an emphasis on innovation, traveler wellness, and satisfaction.

Corporate Achievements

  • Former SVP and P&L Leader at Dentsply Sirona, overseeing the $500M Orthodontic Aligner Solutions business, achieving 14% YoY growth and leading the integration of Byte (DTC) and SureSmile (B2B) brands.

  • Spearheaded digital marketing and brand transformations that reduced expenses by 20% while increasing effectiveness and return on ad spend.

  • Award-winning CMO recognized for global education initiatives and sustainability strategies, including the launch of the DS Academy Campus and the company’s first comprehensive ESG program.

  • Led MedTech product launches and portfolio repositioning, including Medtronic’s first global launch of a new tablet-based programmer in 15 years, driving significant market share gains.

  • Extensive leadership at GE Healthcare, including global product commercialization, operational excellence, and successful acquisition integrations.

The "Why" Behind the Pivot

Erania’s transition from the corporate world to entrepreneurship was driven by a desire to create ventures that reflect her passions for wellness, innovation, and empowerment. After years of leading billion-dollar businesses, she sought to make a direct impact-enhancing travel experiences with GoFlyWell, elevating brands through The Brackett Agency, and consulting to bring strategic vision to the MedTech, hospitality, and agency sectors.

Her journey is one of resilience, reinvention, and purpose, demonstrating that it’s never too late to redefine success and pursue meaningful work.

Notable Appearances & Panels

  • Panelist, Annual Kellogg Marketing Leadership Summit (2023):
    Participated in the "DE&I Momentum Shifts" panel, sharing insights on navigating diversity, equity, and inclusion as a marketing leader at a time of shifting momentum in corporate America.

  • Mainstage Presenter, DS World Las Vegas (2023):
    Presented on Dentsply Sirona’s Sustainability Program Progress to an audience of over 5000 attendees.

  • Facilitator, DS World (2022):
    Hosted a conversation with Spanx founder Sara Blakely on leadership and entrepreneurship.

  • Panelist, ExecuShe & Women Business Leaders (WBL) Conferences:
    Spoke on diversity and consumer-centric leadership (2022, 2021).

  • Keynote Speaker, World Dental Federation (2022):
    Addressed the intersection of Oral Heath innovation and global impact.

Recognition & Awards

  • Named in Savoy Magazine’s 2022 Most Influential Black Executives in Corporate America.

  • Recipient of the Dentsply Sirona Global Business Unit Marketing Award for digital innovation.

  • Earned GE’s Chairman’s Award for excellence in leadership and business growth.

  • Board Director, Knowles Corporation (NYSE: KN), 2023–2024.

Why Audiences Love Erania

Erania’s blend of corporate expertise, entrepreneurial spirit, and personal authenticity makes her a speaker who inspires, motivates, and empowers. She shares actionable strategies rooted in experience, weaving in stories of resilience and reinvention that resonate with executives, entrepreneurs, and emerging leaders alike.

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