Startup Intelligence - Brackett Agency

Startup Intelligence for All Stages

Deep market understanding before execution. Intelligence-driven strategy for startup success.

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The Startup Failure Reality

Most startups fail from lack of market understanding, not poor execution

90%
of startups fail overall
75%
of VC-backed startups never return investor capital
85%
of seed-stage startups fail to raise Series A
42%
fail because there's no market need
$2-5M
average burn before seed-stage shutdown
$10-25M+
average burn before Series A shutdown
Sources: Startup Genome, Harvard Business School, Carta State of Private Markets Q3 2024, CB Insights

Intelligence Before Investment

Even 75% of VC-backed startups fail. The difference between the 15% that succeed and the 85% that don't? Deep market understanding before execution.

Harvard research confirms: 42% of startups fail because there's no market need. They built something nobody wants—a market intelligence failure, not an execution failure.

Our Brackett Agency Intelligence Framework provides comprehensive market intelligence that reveals opportunities others miss, helping startups secure funding and avoid burning millions on market missteps.

Market Intelligence Framework

Comprehensive intelligence that reveals opportunities others miss

1

Market Intelligence

Deep demographic and psychographic profiling to understand who your customers really are

  • PRIZM® 68-segment lifestyle analysis
  • Consumer behavior modeling
  • Trade area sizing
2

Opportunity Sizing

Quantifying actual revenue potential in your target market segments

  • Addressable market calculation
  • Demand modeling
  • Revenue projections
3

Gap Analysis

Identifying underserved needs and competitive white space

  • Competitive positioning mapping
  • Unmet demand identification
  • Differentiation opportunities
4

Strategic Planning

Translating intelligence into actionable execution roadmaps

  • Go-to-market strategy
  • Pricing & positioning
  • Growth roadmap

Supporting Every Stage

From concept validation to scaling—intelligence matters at every decision point

Pre-Launch

Idea Validation

  • Market demand validation
  • Concept feasibility
  • Revenue potential modeling
Launch Ready

Market Entry

  • Location intelligence
  • Pricing strategy
  • Brand positioning
Early Stage

Growth Optimization

  • Customer acquisition
  • Product optimization
  • Performance benchmarking
Scaling

Expansion Strategy

  • Multi-location planning
  • New market assessment
  • Investment readiness
Pivot

Strategic Realignment

  • Market repositioning
  • Concept refinement
  • Turnaround planning
Fundraising

Investor Readiness

  • Market validation materials
  • Competitive intelligence
  • Pitch deck development

Real Results

How market intelligence transformed outcomes across industries

Consumer Brand Startup

Series A Fundraising

Intelligence Delivered

  • Competitive positioning research
  • Concept testing & brand evaluation
  • Investor pitch deck with validation data
Impact: Investor-ready market research enabling data-driven fundraising with validated competitive intelligence

Hospitality Development

Market Expansion

Intelligence Delivered

  • Strategic market & competitive analysis
  • Luxury market landscape assessment
  • Brand positioning framework
Impact: Strategic expansion with validated positioning and new revenue stream through education program

Multi-Founder Venture

Pre-Launch Foundation

Intelligence Delivered

  • Revenue model & business strategy
  • Comprehensive competitive analysis
  • Pricing methodology framework
Impact: Strategic IP establishing foundation for pricing, positioning, and go-to-market strategy

Technology Platform

Go/No-Go Decision

Intelligence Delivered

  • Market viability assessment
  • Addressable market quantification
  • Financial feasibility analysis
Impact: Conditional GO recommendation with phased execution roadmap and validation milestones

Why Market Intelligence Matters

Validated certainty before major decisions

INTEL

Know Your Market

Enterprise-grade demographic analysis using PRIZM® profiling and consumer behavior modeling

EDGE

Find Your Advantage

Competitive intelligence revealing gaps, opportunities, and strategic white space

PROOF

Validate Opportunity

$2-5M average addressable market identified per engagement with demand modeling

ROADMAP

Execute with Clarity

Strategic planning translates intelligence into action—GTM strategy, pricing, operations

SPEED

Beat the Series A Crunch

Secure funding with validated intelligence while 85% of seed startups fail to raise Series A

ROI

Protect Investment

Prevent burning millions on market missteps—our intelligence saves capital

The VC-Backed Reality

75% of VC-backed startups never return cash to investors.

85% of seed-stage startups fail to raise Series A. The difference between the 15% that succeed and the 85% that don't? Deep market understanding.

Don't become another statistic. Start with intelligence.

Ready to Build on Intelligence?

Whether you're validating an idea, preparing to launch, or planning expansion—deep market understanding is your competitive advantage.

Get Your Strategy Session

Erania Brackett
Strategic Market Intelligence & Execution Planning
Response within 24-48 hours

References & Data Sources

  1. Startup Genome: Global Startup Ecosystem Report - 90% startup failure rate. startupgenome.com
  2. Harvard Business School (2023): Shikhar Ghosh - 75% of venture-backed companies never return cash to investors. corpgov.law.harvard.edu
  3. Carta, State of Private Markets Q3 2024: 15.4% of seed-stage startups raised Series A (2022 cohort) vs 30.6% in 2018. carta.com
  4. CB Insights: 42% of startups fail due to no market need. cbinsights.com
  5. Carta & Industry Data (2025): Median seed funding $3M, median Series A $16.6M. Sources: Carta State of Private Markets, Scaleup Finance, Phoenix Strategy Group.